{"id":11509,"date":"2025-10-16T16:15:55","date_gmt":"2025-10-16T19:15:55","guid":{"rendered":"https:\/\/www.koncevisiontv.cl\/web\/?p=11509"},"modified":"2025-10-16T16:15:58","modified_gmt":"2025-10-16T19:15:58","slug":"cuanto-invirtieron-los-candidatos-para-posicionar-sus-narrativas-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.koncevisiontv.cl\/web\/cuanto-invirtieron-los-candidatos-para-posicionar-sus-narrativas-en-redes-sociales\/","title":{"rendered":"Cu\u00e1nto invirtieron los candidatos para posicionar sus narrativas en redes sociales."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un reciente informe de la agencia SOUL revel\u00f3 la millonaria inversi\u00f3n que los candidatos presidenciales estar\u00edan destinando a propaganda en redes sociales, una de las principales estrategias para la campa\u00f1a 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El an\u00e1lisis de Meta (Facebook e Instagram) y Google Ads concluy\u00f3 que <strong>Jos\u00e9 Antonio Kast<\/strong> es, por lejos, el aspirante a La Moneda que m\u00e1s ha gastado. Solo en plataformas de Meta, el candidato republicano habr\u00eda invertido unos <strong>$58.108.280<\/strong> en 27 anuncios. Adem\u00e1s, en Google Ads, su gasto alcanzar\u00eda los <strong>$55 millones<\/strong> distribuidos en 108 avisos, siendo el mayor inversor en ambos canales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En segundo lugar en inversi\u00f3n en Meta se ubica <strong>Jeannette Jara<\/strong>, quien habr\u00eda destinado <strong>$27.701.193<\/strong> a publicidad digital. Le sigue <strong>Evelyn Matthei<\/strong> con <strong>$14.216.719<\/strong>, en una estrategia que, seg\u00fan SOUL, privilegia la frecuencia (44 publicaciones).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otros candidatos con inversi\u00f3n en Meta incluyen a <strong>Marco Enr\u00edquez-Ominami<\/strong> ($4.761.352 en un anuncio) y <strong>Harold Mayne-Nicholls<\/strong> ($305.980). El informe precisa que <strong>Franco Parisi<\/strong> y <strong>Eduardo Art\u00e9s<\/strong> no registraron pagos por anuncios, pese a tener actividad en redes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respecto a la inversi\u00f3n en <strong>Google Ads<\/strong> (que incluye YouTube y Google Maps), el podio lo completan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jeannette Jara:<\/strong> $26.200.000 en 24 piezas.<\/li>\n\n\n\n<li><strong>Evelyn Matthei:<\/strong> $26.050.000.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El estudio tambi\u00e9n destac\u00f3 la <strong>segmentaci\u00f3n<\/strong> de los mensajes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kast<\/strong> y <strong>Jara<\/strong> focalizaron publicidad en el norte (Arica y Tarapac\u00e1) en contenidos relacionados con migraci\u00f3n (drones, seguimiento biom\u00e9trico).<\/li>\n\n\n\n<li>En cuanto a g\u00e9nero, Jara, Matthei y Mayne-Nicholls destinaron parte de sus recursos espec\u00edficamente a propaganda dirigida a mujeres.<\/li>\n\n\n\n<li>La tendencia general es invertir en avisos para adultos mayores y j\u00f3venes, aunque Matthei y Mayne-Nicholls segmentaron en m\u00faltiples rangos de edad.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un reciente informe de la agencia SOUL revel\u00f3 la millonaria inversi\u00f3n que los candidatos presidenciales estar\u00edan destinando a<\/p>\n","protected":false},"author":5,"featured_media":11510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_uag_custom_page_level_css":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[447,14,444],"tags":[],"class_list":["post-11509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elecciones2025","category-nacional","category-presidenciales2025"],"featured_image_urls":{"full":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos.png",1200,633,false],"thumbnail":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-150x150.png",150,150,true],"medium":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-300x158.png",300,158,true],"medium_large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-768x405.png",640,338,true],"large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-1024x540.png",640,338,true],"1536x1536":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos.png",1200,633,false],"2048x2048":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos.png",1200,633,false],"darknews-featured":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-1024x540.png",1024,540,true],"darknews-large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-825x575.png",825,575,true],"darknews-medium":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-590x410.png",590,410,true]},"author_info":{"info":["Web-Master"]},"category_info":"<a href=\"https:\/\/www.koncevisiontv.cl\/web\/category\/elecciones2025\/\" rel=\"category tag\">Elecciones2025<\/a> <a href=\"https:\/\/www.koncevisiontv.cl\/web\/category\/nacional\/\" rel=\"category tag\">Nacional<\/a> <a href=\"https:\/\/www.koncevisiontv.cl\/web\/category\/presidenciales2025\/\" rel=\"category tag\">Presidenciales2025<\/a>","tag_info":"Presidenciales2025","comment_count":"0","uagb_featured_image_src":{"full":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos.png",1200,633,false],"thumbnail":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-150x150.png",150,150,true],"medium":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-300x158.png",300,158,true],"medium_large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-768x405.png",640,338,true],"large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-1024x540.png",640,338,true],"1536x1536":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos.png",1200,633,false],"2048x2048":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos.png",1200,633,false],"darknews-featured":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-1024x540.png",1024,540,true],"darknews-large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-825x575.png",825,575,true],"darknews-medium":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/10\/propaganda-candidatos-590x410.png",590,410,true]},"uagb_author_info":{"display_name":"Web-Master","author_link":"https:\/\/www.koncevisiontv.cl\/web\/author\/koncevision\/"},"uagb_comment_info":0,"uagb_excerpt":"Un reciente informe de la agencia SOUL revel\u00f3 la millonaria inversi\u00f3n que los candidatos presidenciales estar\u00edan destinando a","_links":{"self":[{"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/posts\/11509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/comments?post=11509"}],"version-history":[{"count":1,"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/posts\/11509\/revisions"}],"predecessor-version":[{"id":11511,"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/posts\/11509\/revisions\/11511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/media\/11510"}],"wp:attachment":[{"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/media?parent=11509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/categories?post=11509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koncevisiontv.cl\/web\/wp-json\/wp\/v2\/tags?post=11509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}