{"id":12393,"date":"2025-11-19T15:38:51","date_gmt":"2025-11-19T18:38:51","guid":{"rendered":"https:\/\/www.koncevisiontv.cl\/web\/?p=12393"},"modified":"2025-11-19T15:38:53","modified_gmt":"2025-11-19T18:38:53","slug":"espana-inditex-cierra-136-tiendas-a-nivel-global-estrategia-busca-priorizar-digitalizacion-y-locales-insignia-de-zara","status":"publish","type":"post","link":"https:\/\/www.koncevisiontv.cl\/web\/espana-inditex-cierra-136-tiendas-a-nivel-global-estrategia-busca-priorizar-digitalizacion-y-locales-insignia-de-zara\/","title":{"rendered":"Espa\u00f1a: Inditex cierra 136 tiendas a nivel global, estrategia busca priorizar digitalizaci\u00f3n y locales insignia de Zara"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El gigante de la moda Inditex, conglomerado propietario de marcas como Zara, Massimo Dutti y Stradivarius, ha iniciado un cambio estrat\u00e9gico cerrando <strong>136 establecimientos<\/strong> a nivel mundial durante el primer trimestre de 2025. Este ajuste busca optimizar la productividad y dar prioridad a la eficiencia operativa y el canal digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca m\u00e1s afectada por esta reestructuraci\u00f3n es <strong>Zara<\/strong>, que concentr\u00f3 <strong>52 cierres solo en Espa\u00f1a<\/strong> en el periodo analizado. En total, el grupo pas\u00f3 de operar 5.698 locales en 2024 a 5.562 en la actualidad, una reducci\u00f3n global cercana al 2,4%. Otras marcas con cierres significativos fueron Oysho (34 locales) y Zara Home (21).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Nuevo Paradigma: Tiendas &#8220;Flagship&#8221; y Tecnolog\u00eda<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En paralelo a la reducci\u00f3n de puntos de venta, Inditex est\u00e1 invirtiendo en un nuevo modelo que potencia las tiendas <strong>insignia (flagship)<\/strong>, locales m\u00e1s grandes, modernos e integrados tecnol\u00f3gicamente. La compa\u00f1\u00eda ya proyecta aperturas de &#8220;macrocentros&#8221; y locales con servicios adicionales, como cafeter\u00edas y espacios de ocio, buscando transformar la experiencia de compra f\u00edsica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de la contracci\u00f3n en el n\u00famero de tiendas, Inditex report\u00f3 un leve <strong>ascenso del 1,5% en sus ventas<\/strong> durante el primer trimestre (8.274 millones de euros). El plan a futuro del grupo, que tiene presencia en 214 mercados, contempla aumentar su espacio bruto total en un 5% entre 2025 y 2026, pero centrado exclusivamente en la apertura de estos locales emblem\u00e1ticos y el fortalecimiento de su <strong>canal online<\/strong> como principal motor de crecimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gigante de la moda Inditex, conglomerado propietario de marcas como Zara, Massimo Dutti y Stradivarius, ha iniciado<\/p>\n","protected":false},"author":5,"featured_media":12394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_uag_custom_page_level_css":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_joinchat":[],"footnotes":""},"categories":[207,161],"tags":[454],"class_list":["post-12393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-internacional","tag-internacional"],"featured_image_urls":{"full":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU.avif",800,600,false],"thumbnail":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU-150x150.avif",150,150,true],"medium":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU-300x225.avif",300,225,true],"medium_large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU-768x576.avif",640,480,true],"large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU.avif",640,480,false],"1536x1536":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU.avif",800,600,false],"2048x2048":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU.avif",800,600,false],"darknews-featured":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU.avif",800,600,false],"darknews-large":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU-800x575.avif",800,575,true],"darknews-medium":["https:\/\/www.koncevisiontv.cl\/web\/wp-content\/uploads\/2025\/11\/65ur3z2ihfbovivwy63f62eleijpgauth82656ba0adaba36c502ea1109d23fb43b8c71e766da05e9a47f63af4fbec87cesmarttruewidth800height600quality70-S5WBRZNAMZES7OXHQKETXC7AGU-590x410.avif",590,410,true]},"author_info":{"info":["Web-Master"]},"category_info":"<a 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